A proud member of the Al Mawarid Group, General Trading Concept (GTC) is one of the leading multi-industry trading, manufacturing, and investment companies based in Sharjah with branches in Dubai, Sarajevo-Bosnia, and Carrara-Italy. Established 30 years ago, in 2008, by His Highness Sheikh Mohammed Bin Abdulla Al Qasimi, the company aims to fulfill the growing need of well-priced and high quality products in the GCC and MENA markets. 

GTC comprises of four main divisions, each involved and focused on a specific industry. Those industries are; Food, Wood, Kitchen Appliances, and Investment. Each division is managed by professionals with vast experiences in their respectful industry, and a team of eager, knowledgeable, and competitive personnel. The company’s core values, dedication and experienced team is behind the company’s successful strategy and the treasured trust of its valued clients.

GTC is founded on four principles: quality, service, sustainability and affordability. Guided by those values, the company was able to acquire the trust of many businesses and position itself as a reliable source in each of its industries in a short period of time. Another major aspect of the company’s success is its business module. The company’s core strategy is to reduce the gap between the source and the client. Therefore, the company tends to invest in the production of the items it trades with, to guarantee that all of our products are of the highest quality, the most sustainable and the most affordable amongst its categories. This in turn adds another competitive advantage where it allows the company to have more control over the quality of its product while offering them at a reasonable price and ensuring a good customer experience and high customer satisfaction.


Al Durrah Tower, Next to Al Buhaira Police Staon, 18th Floor, Corniche Al Buhaira, Sharjah – UAE

+971 6 556 1111


General Trading Concept Website